North Olmsted, Ohio... Moen, the #1 faucet brand in North America, has been recognized by The Home Depot with its 2018 “Marking Innovation Award.” The award honors one partner each year for excellence in marketing products available at the home improvement retailer.
Moen was selected from The Home Depot’s more than 5,000 vendors for its success partnering with the home improvement retailer’s own marketing team to develop long-term strategic goals and optimized executions across a variety of channels, including activations in-store, online, on social media and more.
“We’re honored to be chosen as the 2018 partner of the year for marketing innovation,” said Peter Valles, vice president, retail sales, Moen. “Together, the Home Depot and Moen have developed some innovative, exciting campaigns that reach homeowners in unexpected, engaging ways. We are very proud of the success we’ve achieved as a team.”
The collaborative partnership included several unique product launch and support campaigns across multiple categories, including bath hardware, showerheads, kitchen faucets and garbage disposals. Highlights of the partnership include an extremely engaging social media campaign showcasing Moen® garbage disposals, and an interconnected tiny home build that will give customers a relevant, project-oriented experience; a program which is still in progress.