North Olmsted, Ohio... While many think of faucets solely in terms of pure, everyday function and dependability, Moen, the number one faucet brand in North America, has brought a modern, visual exclamation of innovation and style to the marketplace. A new campaign titled, “Inspired By,” created by award-winning agency Havas Chicago, brings Moen innovations to life through five compelling narratives designed to evoke emotion and provoke thought.
"We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Jason Peterson, Chairman and Chief Creative Officer of Havas Creative, U.S. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”
The new campaign sends Moen’s thoughtfully designed innovations to the forefront, pushing the boundaries of traditional category lines and engaging its audience in different ways. In the first spot, “Power Clean, Inspired by Force,” visuals of a rumbling storm, a fire hose spigot, a powerful hammer and a focused female boxer demonstrate the incredible water pressure spray force behind Moen’s Power Clean™ technology for kitchen faucets. “Magnetix, Inspired by Attraction” incorporates the personal with the practical, as viewers watch people come together and flowers turn toward the sun. It illustrates the strong pull of magnets that allows Moen’s Magnetix™ handheld showerheads to easily release and snap back into the dock. Three additional spots for three other Moen innovations will follow in 2018.
“Since its inception more than 75 years ago, Moen has had a proven history of innovation in the kitchen and bath business. These ads seek to remind people of the brand’s DNA and modernize it,” said Mark-Hans Richer, SVP, Chief Marketing and Innovation Officer at Fortune Brands Global Plumbing Group. “It’s just the beginning.”
The nationwide creative work spans TV, print, digital, social media and in-store collateral, and is geared toward connecting with millennial first-time home buyers. TV runs through 2018 on major networks, including CBS, HGTV, Food Network, USA and the Cooking Channel. There also is a print component in Elle Décor , HGTV Magazine and Better Homes & Gardens .
For more information about Moen and the Inspired By campaign, visit www.Moen.com/inspiredby.