North Olmsted, Ohio… As global dynamics evolve, themes of personalization, wellness and sustainability continue to influence creative landscapes across art, fashion and interiors. Moen, North America's leading consumer faucet brand, remains at the forefront of these shifts, closely monitoring their impact on design. Today, Moen reveals three key emerging trends for 2024 that are redefining the industry.
The trends, identified by Moen's Senior Creative Style Manager Danielle DeBoe Harper, reflect extensive consumer research aimed at understanding evolving home priorities, uncovering the latest trends and evaluating their influence on design.
This year’s trends all fall under the overarching theme of Home Holistic Wellness, which is the concept of how cultural and environmental shifts impact life and wellness at home. While this larger trend has remained constant over recent years, the three major themes within it—Personal Expression, Biophilic Design and Future Forward—are being brought to life in new and innovative ways in 2024.
Trend One: Personal Expression
Consumers are increasingly seeking products that align with their unique personalities. By offering customizable and versatile options, designers can empower consumers to select products that authentically reflect their personal style and individuality.
One way homeowners are expressing their personal style is through bold colors—both dark and bright. Choices like burgundy, orange, and purple are especially gaining in popularity. All evoke different feelings for the viewer—while oranges help create a sense of enthusiasm and positivity, burgundy and purple hues evoke elegance and luxuriousness.
Patterns are also being used to create a greater conversation and give a dramatic effect. Popular options for 2024 include geometrics, used to draw the eye, create interest and offer versatility; classic, timeless stripes to add depth and rhythm and provide a strong visual impact; polka dots for a playful feel; and checkerboard for an inherently joyful but also timeless and elegant look.
DeBoe Harper notes that specific eras are making a comeback in terms of design aesthetics.
“Designers are looking back as they plan forward. We are seeing an increased interest in heirloom products as consumers view these purchases as key emotional and financial investments. For instance, by finding new virtues in antiques or vintage-inspired pieces from the 1950s and 60s, designers are reissuing and rethinking classics in furniture and architecture. Many are opting to embrace the 1970s through autumnal, vibrant hues and matching patterns, as well as conversation pits, shag carpets and overall retro vibes.”
Trend Two: Biophilic Design
Humans have an innate desire to connect with the outdoors, which has resulted in the integration of the natural world and human-made environments. This concept holds many proven benefits, including reduced stress, improved cognitive function and increased productivity and creativity.
Overall, the rise of biophilic design is attributed to the desire to create healthier, more sustainable and more harmonious living and working environments that reconnect us with nature,” said DeBoe Harper. “By incorporating natural elements into the home, we can create spaces that not only are aesthetically pleasing but environmentally friendly.
Florals, whether bold botanicals or smaller ditsy prints, tie to this trend, as does the color palette, which includes earthy neutrals, playful, optimistic yellow and tranquil greens, with olive green particularly gaining attention.
Additionally, the use of modern organic elements in terms of textures and shapes fosters a connection with nature and is now often found in the form of decor and furniture. Designers are choosing textural elements like over-dramatized wood grain, glass that resembles water and cork sanded to look like lava stones.
While some products are simply inspired by nature, in some cases, raw materials are incorporated into the products themselves. For instance, Moen's Tenon™ Kitchen Faucet Collection includes a gentle teak wood handle, which gives a sense of peacefulness that blends harmoniously with any aesthetic and brings the outdoors in.
Trend Three: Future Forward
The future plays a significant role in shaping trends, as designers often look ahead to anticipate and respond to emerging needs, technologies and cultural shifts. As we consider design trends in 2024 and beyond, wellness and sustainability remain paramount. They create spaces that enhance well-being and reduce environmental impact, while newer elements like high-industrial details impart optimism and fun.
Environments can impact emotional health through sensory experiences and neuroscience-inspired design, and DeBoe Harper is seeing how these elements are being integrated into home design.
The concept of ‘joy’ was prominent in my research and travels this year,
she says. It embodies carefree playfulness using bold colors and forms resembling notable icons. This includes colors like yellows and blues, icons like hearts or clouds, emoji-style expressions like smiley faces or shapes like speech bubbles.
DeBoe Harper notes that the future forward
trend explores how the use of light, sound and tactile elements captivate and elevate the senses. Light regulates circadian rhythms and boosts mood; sounds like water or wind may reduce stress and improve focus; and materials like wood, stone and plants may evoke feelings of comfort.
A new field of research called neuroaesthetics
is also beginning to make its way into design. It explores the brain’s positive reaction to exposure to aesthetics like art, architecture, color or materials. When putting together a space, designers or homeowners can keep in mind how colors may evoke emotional responses, the way typography and fonts can influence readability and emotional impact, and how layout and balance, like symmetrical or asymmetrical designs, can affect perception and mood.
Finally, as part of the greater sustainability movement, innovations today often blend technology with circular economy, which is the idea of reusing or regenerating waste materials and applying them in production. One example is the Moen Verso™ Showerheads, a product that incorporates recycled ocean plastic within the Magnetix™ docking system and is available in an Eco-Performance platform to help save water.
Though the world is ever-evolving, prominent concerns like wellness and sustainability continue to impact design in different ways,
said DeBoe Harper. By staying ahead of industry trends, Moen remains committed to developing innovations that not only look beautiful but create the experience consumers want in their homes, now and in the future.
For more information, visit moen.com or call 1-800-BUY-MOEN (1-800-289-6636).
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ABOUT MOEN
Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate how people interact with water daily. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.
Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands’ other brands include Fiberon® composite decking and railing products; Master Lock®, Yale® residential, August® and Sentry® Safe security products; LARSON® storm doors and Therma-Tru® entry door systems. For more information, please visit www.FBIN.com.
CONTACT
Samantha Eastman or Emily Baker
Falls & Co.
(216) 696-0229
seastman@fallsandco.com
ebaker@fallsandco.com