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2024 Moen Homeowner Trends Report: Moen’s Latest Survey Finds More Than One-Third of Americans Embrace a 2-6 Year Redesign Cycle with Personalization Being a Main Driver

Survey Highlights Transitional Designs, Neutral Colors, and Farmhouse Styling as Leading Choices

North Olmsted, Ohio…  In recent years, personalization has become one of the most important factors in home design. The design trend of personal expression manifests itself in the renovation and redecorating preferences of homeowners across the United States, from the paint on living room walls and the fixture finishes in the kitchen to the type of rug in the hallway.

In a new survey conducted by Moen*, the number one consumer faucet brand in North America, the 2024 Homeowner Trends Report exposes the evolving landscape of American interior design preferences. The survey reveals a significant shift towards personalization as a key factor in home design, with 80% of U.S. homeowners deeming personalization in the home important to them. Let's delve into the survey highlights, uncovering the leading choices and exploring the importance of fixtures and finishes in achieving a personalized home.

The “Why” of Redesigning

Updating the style of the rooms throughout a home can be time-consuming. As a result, the survey found that 38% of Americans tend to redesign their space every two to six years. Whether it’s a complete room overhaul or simple changes, it’s important to have a goal in mind when going through the design process. The top three primary goals, according to respondents, were improving organization and reducing clutter (33%), personalizing the space (32%), and making the space more functional (26%).

“It's not surprising to see so many people looking to redesign their homes every few years,” says Danielle DeBoe Harper, senior creative style manager at Moen. “As lifestyles and priorities change, so do our style preferences. With personalization being such a significant factor, our needs change, so we update our homes to better reflect individuality in our personal sanctuaries.”

Identifying goals can help consumers ensure they are maximizing their time and budget and choosing the best products, colors, and accents to reflect their unique lifestyles.

The Big Picture – A Look at Design Preferences

It’s easy to feel overwhelmed with figuring out the exact design choices for the home, especially if starting from scratch or hoping to move in the opposite style direction. Researching current trends is one way to minimize planning stress and identify design preferences consumers may not have thought about. The study shows that some people are already adopting this strategy, with 41% of Americans using new trends to influence their design choices occasionally.

“Using the latest design trends as a guide can create new possibilities for personalized style in each room,” adds DeBoe Harper. “By allowing yourself to be open to new color palettes, room layouts or fixture styles, people can add an extra personal touch into their spaces they would have never even considered or otherwise knew existed. Some of the most trending ways this can be done are through mixing metals on escutcheons and faucet finishes, which adds character and confidence. By committing to a holistic neutral palette, homeowners can use various textures or tones of neutral colors across rooms to add more depth and intrigue to spaces.”

While each home is unique to the household, there are commonalities among U.S. homeowners on their preferred design styles. The leading choices were transitional designs, neutral colors, and farmhouse styling.

While many homeowners continue to gravitate toward transitional designs and neutral palettes, it doesn’t have to be monotonous. DeBoe Harper recommends considering patterns such as checkerboard, stripes, or florals to weave throughout the home, resulting in a more well-thought-out design.

Diving into the Details – Fixtures and Finishes

Deciding what is most important to each household echoes the idea of setting goals early to find the right product options and price range that fit within the scope of their specific redesign or renovation. The top two factors homeowners consider when purchasing a new fixture, such as a faucet, showerhead, or sink, are functionality (33%) and style (26%).

With Moen’s new Smyth Kitchen Faucet Collection, finding a fixture that can fulfill both desires of form and function becomes simple. This collection flaunts its eclectic, traditional style that accentuates the continued revolutionization of mixing vintage design and contemporary innovation through its touchless and voice-activated features in the kitchen.

“Mixing more traditional-style fixtures, like Smyth, with unexpected finishes can add a more personalized touch to a space,” says DeBoe Harper. “Different combinations allow homeowners to highlight their preferred aesthetics depending on their choice. For example, when paired with a traditional faucet, the new Bronzed Gold finish from Moen maintains a farmhouse feel while delivering an understated elegance in the kitchen. Meanwhile, Matte Black brings a more industrial look for a bold statement piece.”

When it comes to getting into the more detailed aspects of design, finishes and fixture choices are great ways to tie a room together aesthetically and add an extra level of personalization throughout the home.


*The Moen 2024 Homeowner Trends Survey was conducted in partnership with Falls & Co. December 28, 2023-January 2, 2024, among 1,000 U.S. homeowners aged 18 and up. The survey had a margin of error of +/-3.1%, estimated at a 95% confidence interval.


Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate the way people interact with water every day. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities. 

Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands’ other brands include Fiberon® composite decking and railing products; Master Lock®, Yale® residential, August® and Sentry® Safe security products; LARSON® storm doors and windows and Therma-Tru® entry door systems. For more information, please visit

Samantha Eastman or Emily Baker

Falls & Co.
(216) 696-0229


For more information contact:
Email Address:

Samantha Eastman or Emily Baker

Falls & Co.

Phone: 1-216-696-0229

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