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Impact Design: Designing Today for a Better Tomorrow

Through the centuries, design has continued to evolve based on the adaptations of new trends, technologies and lifestyles. From furniture to fashion, today’s design trends continue to shift towards sustainable materials and wellness-conscious products.

North Olmsted, Ohio... Through the centuries, design has continued to evolve based on the adaptations of new trends, technologies and lifestyles. While the 1700s and 1800s were centered around the Industrial Revolution, the 1900’s shifted to more of a digital age, and now many people are considering the 21st century the Impact Revolution. From furniture to fashion, today’s design trends continue to shift towards sustainable materials and wellness-conscious products.

Moen’s Danielle DeBoe Harper, senior creative style manager, and Jessica Birchfield, director of industrial design, examine the concept of Impact Design and how it relates to the home.

Caring for our Planet

From droughts to plastic pollution, today’s climate conditions are top of mind, and consumers agree – turning to companies that embrace sustainable practices. It’s important for consumers to have an enhanced experience with products in their homes while doing good at the same time.

“At Moen, we are passionate about creating a positive impact through design. From select showerheads that incorporate recycled materials to faucets that make conserving much easier, smart, sustainable design is more achievable now than ever,” says DeBoe Harper.

In 2020, Moen launched Mission Moen, an initiative to protect and preserve the world’s water resources, including keeping oceans cleaner and using water more wisely. The commitment has two components: create innovative water-saving products to help end-users save 1 trillion gallons of water and repurpose 2,000 tons of ocean plastic by 2030.

Moen continues to leverage innovation and technology to support this initiative – so users can savor their shower experience with an easy conscience. Eco-performance showerheads, including Moen’s new Verso rainshower with Magnetix™ technology, maintain ample spray with a low flow option and are available in a variety of finishes to suit all décor preferences. In addition, several of Moen’s showerheads with Magnetix incorporate recycled ocean plastic in the magnetic dock, further working towards Moen’s goal to help preserve our world’s most precious resource.

Lifecycles and Upcycles in Furniture

From the moment a product is merely inspired to the very end of its lifecycle, circular design focuses on the entirety of a product’s life – developed with a purpose to help better serve the planet. From recycled and reused materials down to the very details in how products are assembled, this trend is highly prevalent as companies continue to reflect on the concept of extending a resource’s shelf life within their approach.

Aside from purchasing products that are designed and made with sustainability in mind – heritage design is becoming more prevalent. Evoking a sense of the English country home, the heritage design aesthetic boasts traditional cues leaning into an environmental approach, as the inclusion of antiques is a hallmark of this design. Inherently an eco-conscious purchase, antiques encourage people to reuse and repurpose furniture rather than buy it brand new. Due to the age of these items, they are often unique, one-of-a-kind pieces, so consumers know they’re still getting an individualized item while making a conscious effort to recirculate furniture.

Your Water, Your Way

While elevated design and modern technology is a constant in Moen’s approach, it continues to keep both its consumers’ – and the environment’s – quality of life top of mind. Over the years, Moen has continued to evolve its products to reflect that.

In 2022, Moen launched its Smart Water Network, which is a full suite of smart water products built to enhance the everyday experiences users have with water both in and outside of their homes, while improving the overall wellness of our planet. The system integrates seamlessly into the home and gives homeowners the ability to manage water all from the palm of their hand – providing them with comfort, security, conservation and the opportunity to reduce the spread of dirt and germs by offering completely touchless experiences.

While performance remains top of mind, Moen understands that users want to maintain their own style, so they continue to develop design-centric fixtures to allow personal expression without sacrificing product experience. For example, Moen’s Smart Faucet with Motion Control is available in more than 20 styles and finishes to ensure there is a design for everyone.

“Consumers continue to seek intuitive designs that better serve them in their home, as well as provide a greater purpose, such as water conservation,” says Birchfield. “Moen’s goal is to elevate these experiences while providing a variety of design and style options, so every person – no matter their taste – can enjoy them in their personal spaces while feeling good.”

The influence consumers have on this world is largely reflected in the products they use in their daily lives. Without even realizing it, by making small changes in the products people use and how they use them, consumers can help the earth become a cleaner and healthier place. From swapping a showerhead to incorporating repurposed products in the home, everyone has a moment in the century of Impact Design.

For more information about these trends and Moen products, visit



Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate the way people interact with water every day. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.

Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands’ other brands include Fiberon® composite decking and railing products, Master Lock® and Sentry® Safe security products, LARSON® storm doors and windows and Therma-Tru® entry door systems. For more information, please visit

Casey Malue or Theresa Wallenhorst
Falls & Co.
(216) 696-0229


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