North Olmsted, Ohio… Since the onset of the pandemic, it’s no secret people spend more time at home. From hybrid and remote work structures to a growing interest in activities within the home – like workouts or gatherings – people are simply more conscious of the look, feel and cleanliness of their surroundings.
Moen’s Consumer & Market Insights team recently analyzed a series of findings to better understand the landscape of the health and wellness industry among homeowners.
“Over the past year, health and wellness trends have become a key in-home priority for homebuyers,” notes Adam Barger, director of global brand marketing at Moen. “In fact, it’s not surprising to see health and wellness areas within the home listed as benefits in for-sale listings. From a more hygienic physical environment, to one that supports mental and emotional wellbeing, health is top of mind when it comes to the living space.”
Heightened awareness of germ-spreading triggers new behaviors
Across the board, the cleanliness of our environment is a top priority, especially in households with children. This means that having just a visually clean home is no longer acceptable; in fact, disinfecting happens more regularly, with 89 percent* of homeowners now more conscious of germs in a post-pandemic era than they were before.
Because of these factors, there is an increased demand for products that work to protect wellness. One major example is the demand for hands-free interfaces and experiences, and Moen has released several innovations that accommodate this desire:
- Moen’s Smart Faucet with Motion Control allows users to control their faucets in four ways: voice control, wave sensor, the handle or Moen smartphone app. The technology is so advanced, Moen developed two designs with no handle at all – as these faucets literally never need to be touched.
- With distinctive style and hands-free innovation, Moen’s Touchless Bathroom Faucets with MotionSense Wave™ feature the best of technology and design, allowing users to turn the faucet on and off with just the wave of a hand. The technology is available in three styles to accommodate varying design preferences: Cia™, Doux™ and Flara™.
- Shown to cut down on toilet paper use, Moen’s eBidets and eToilets offer a more sustainable option for cleansing while improving personal hygiene. The eBidets feature a retrofittable design that replaces the user’s current toilet seat, making it easy to experience endless and instantaneous warm water and front and rear cleansing at the touch of a button.
Increased desire for higher quality home wellness routines
Another key player in the evolution of health and wellness is the ongoing desire for self-care. General wellness is top of mind, and this has been on the rise over the years, especially since 2020**.
Whether consumers are building a home from the ground up or simply looking to add wellness features into their existing space, they are willing to invest money into providing themselves – and guests – a better wellness journey from behind their own front door, with 70 percent of homeowners tackling home improvement projects during the COVID-19 pandemic***.
Moen saw this as an opportunity to provide consumers what they are looking for without requiring an expensive visit to the spa. Water inherently delivers a wellness opportunity – a regular shower can help rejuvenate people – but Moen wanted to take that spa-like experience to the next level.
Moen Verso showerheads provide the perfect shower for everyone in the home. The Verso™ Showers with Infiniti™ Dial offer personalization and convenience, allowing users to select a custom shower with seemingly endless spray and coverage options. Simply slide the dial to blend sprays and pressure. Verso showers also feature Moen’s Magnetix® magnetic-docking technology, a powerful magnetic dock for easy release of the handshower and a secure snap back into place – even when eyes are closed. The Magnetix dock integrates recycled ocean plastic, helping to deliver on the Mission Moen pledge to innovate, engineer and design for the water of tomorrow.
“One thing is certain: concerns for health and wellness in the home are here to stay,” says Barger. “Moen will continue to listen to our consumers and adapt our technology to help them achieve the best experiences throughout their homes.”
For more information about these trends and Moen products, visit moen.com.
*Bradley Corp’s Healthy Hand Washing Survey.
**Research from New Home Trends Institute by John Burns Real Estate Consulting, LLC. April 2021 survey of 1,230 homeowners who own at least one smart home product.
***Sources: Bank of America.
Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate the way people interact with water every day. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.
Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands’ other brands include Fiberon® composite decking and railing products, Master Lock® and Sentry® Safe security products, LARSON® storm doors and windows and Therma-Tru® entry door systems. For more information, please visit www.FBIN.com.
Samantha Eastman or Emily Baker
Falls & Co.