Retail Space Open to the Public October 3 - December 30 in Minneapolis Amazon Storefront Live Today
NEW YORK, September 12, 2018... Good Housekeeping magazine announced today the opening of a three-month pop-up retail store inside the iconic Mall of America called GH Lab. Every product in the store, including Moen’s Arbor® pulldown kitchen faucet with MotionSense Wave ™ technology, STō® pulldown kitchen faucet in Moen’s new Brushed Gold finish and the Align® single-handle lavatory faucet in Matte Black, has been tested in the GH Institute’s state-of-the-art labs by top scientists, chemists, engineers and tech experts — presenting only the best, most innovative products across wellness, beauty, lifestyle, smart home, kitchen, toys and more. Open to the public from October 3 through December 30, GH Lab will offer consumers the opportunity to experience, test and purchase more than 40 curated products in one convenient location.
All merchandise in the GH Lab store will be shoppable through Amazon SmileCodes. To purchase or learn more, customers will simply open the Amazon App, tap the camera icon and select the SmileCode Scanner, aim the camera on the visual pattern of the SmileCode and center it in the frame. The product detail page associated with that SmileCode will appear on the screen and the customer can then add it to their Amazon cart and check out as they normally would.
In addition to the concept store at Mall of America, Good Housekeeping is also launching an online boutique on Amazon, live today at amazon.com/shop/ghtested, where consumers can shop GH-tested products and have them delivered directly to their door, just like they would shop for any other product on Amazon. New products will be introduced into the pop-up shop from October through December, in addition to special online-only GHI-tested product recommendations.
From traditional to modern styles, Moen offers products to suit a wide array of homeowner preferences, especially those looking to elevate their design schemes with color.
Homeowners wanting to incorporate dark accents into their bathrooms need look no further than Moen’s Align single-handle lavatory faucet in Matte Black. Featuring chic, geometric shapes that are both stylish and functional, this fixture offers a contemporary look that complements a variety of décor choices and allows consumers to experiment with fresh ideas.
For those searching to add warmth to a space, the STō pulldown kitchen faucet, now available in Moen’s new Brushed Gold finish, offers distinctive, modern combinations of geometric lines while the finish makes the faucet a true statement piece for any kitchen.
Offering the best in style and enhanced functionality, the Arbor pulldown kitchen faucet features a transitional look that works with all decorating styles and thoughtful innovations, such as Moen’s MotionSense Wave touchless technology to improve the whole family’s experience at the sink. Faucets with this technology feature a single sensor on the faucet base that provides hands-free control, so users can turn water on and off with just the wave of a hand.
“From the kitchen to the bathroom, we at Moen are always looking for ways to grow and innovate, keeping our consumers’ wants and needs top of mind, and designing products to improve their experiences with water,” said Emily Rondestvedt, eCommerce Strategic Account Manager, Amazon, at Moen. “By participating in the GH Lab at the Mall of America, we hope to give shoppers the opportunity to interact with our products in a new and exciting way. Moen is thrilled to be part of this one-of-a-kind collaboration.”
The 2,800-square-foot store is designed with different “rooms,” helping shoppers visualize the products within their own homes and experience the rigorous science of the GH Labs at the country’s most popular mall. Shoppers can interact with the smart home tech live before buying, try out kitchen appliances, see new releases from favorite brands, play with the hottest toys and games, and sample the best of beauty.
Unlike other retail locations that feature multiple options within a product category (e.g. several brands of lipstick), the GH Lab will offer only one item that was tested and recommended by the GH Institute. Staff has been selected and trained by the experts in the GH Institute. This shoppable showroom will house Good Housekeeping Seal holders, Best-of-the-Test winners and GH Lab picks.
Visitors to the GH Lab store can make cashless transactions effortlessly, via Amazon-exclusive SmileCode technology. Purchases will be delivered straight to shoppers’ homes—no lugging of shopping bags required.
Located in level 1, south at Mall of America, GH Lab will be open seven days a week from 10 a.m. to 9:30 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sundays, with longer hours throughout the holiday season.
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