MOEN EARNS TITLE OF AMERICA'S MOST TRUSTED™ FAUCET BRAND
North Olmsted, Ohio...There's a reason Moen is the #1 faucet brand in North America -- meaningful innovation, useful features, thoughtfully designed products, lasting value...and, of course, trust. In fact, Moen was recently recognized as America's Most Trusted™ faucet brand, based on nearly 20,000 consumer opinions evaluated by Lifestory Research.
"We're honored to be recognized as the most trusted brand for American homeowners' faucet needs," said Tim McDonough, vice president, global brand marketing, Moen. "Our tagline, 'Buy it for looks. Buy it for life.' means that our customers can trust our products will look and perform as well from day one...as they will throughout the life of the faucet."
Moen received the highest numerical score in the 2016 America's Most Trusted™ Faucet Brand study, one of the 12 America's Most Trusted™ studies conducted by Lifestory Research. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," "neutrals" and "antagonists." Proprietary study results are based on experiences and perceptions of consumers surveyed between January and December 2015. Moen ranked the highest amongst a group of 20 most-recognized faucet brands by consumers.
"Trust is a predictor of how people make decisions. When a customer trusts a brand, they are far more likely to make a purchase decision," said Lifestory Research President Eric Snider.
To learn more about the 2016 Lifestory Research America's Most Trusted™ Faucet Brand study, visit http://lifestoryresearch.com/most-trusted/.