Modern or Contemporary
What do home buyers mean when they talk about modern or contemporary design? We asked interior designers what those terms suggested to them, and while most agreed that contemporary means "now," the definitions of modern were all over the map. Answers included images of modernist architecture - clean lines, bold geometrics and a lack of clutter. But, responses also included home theaters and the newest appliances. A few designers told us that contemporary and modern are the same thing. With such varying notions among design pros, buyer confusion is easy to understand.
Sami Martinez, an interior designer who spent 15 years as a design-center consultant for production builders, says designers, under time pressure from builders, sometimes skip the probing questions needed to flesh out what clients really want. For example, the word "contemporary" could lead a designer to automatically show clients a European contemporary kitchen suite. "A lot of designers would present the products they thought the clients would like, and the clients would walk out the door," she says.
Those kinds of snap judgments won't fly in today's market. Instead, Martinez says that it's important to probe what clients mean by different design terms, and to use those definitions to suggest creative solutions to meet their needs. One problem that designers face is that although modernism is an architectural movement and not a style, clients may associate that movement with the word "modern."
The modern home might be radically different: a box cantilevered over the top of another box with large corner windows, for example. That's because the designer is more concerned with views to the outside than with composition. "Modern thinking is based on asking questions about how to solve problems and not necessarily following the tried and true," says Russell.
Of course, the clean lines and unique spaces that result from modern thinking are becoming more popular, especially among younger buyers. "Mid-century modern is one of the hottest styles these days," says Los Angeles interior designer and former HGTV host Michael Payne. "Many people in their 30s or early 40s don't want traditional interiors." And while he describes this as a largely high-end phenomenon, he also sees it filtering into the mainstream as younger people begin to dominate the housing market.
"There is much sentimentality in terms of housing. People have sentimental connections to where they live." Russell says that designers who understand the difference between modern and contemporary have a much better shot at identifying what will and won't work for their clients.
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Interested in learning more about Moen Professional and Commercial products?
We can meet with you to understand your needs, guide you through product decisions, provide installation instructions, and help you grow your business. We are here to support you. Simply set up a meeting at your convenience.
Request a Meeting
Interested in learning more about Moen Professional and Commercial products?
We can meet with you to understand your needs, guide you through product decisions, provide installation instructions, and help you grow your business. We are here to support you. Simply set up a meeting at your convenience.
Request a Meeting
Interested in learning more about Moen Professional and Commercial products?
We can meet with you to understand your needs, guide you through product decisions, provide installation instructions, and help you grow your business. We are here to support you. Simply set up a meeting at your convenience.
Request a Meeting
Interested in learning more about Moen Professional and Commercial products?
We can meet with you to understand your needs, guide you through product decisions, provide installation instructions, and help you grow your business. We are here to support you. Simply set up a meeting at your convenience.