North Olmsted, Ohio… Moen is making it easier for homeowners to find a kitchen sink perfectly suited to how they use their kitchen with three new product lines: the Luxe Chef™, Host™ and Prep™. As consumers find it overwhelming to shop for kitchen sinks due to the sheer number of options and distractions caused by aesthetic appeal, Moen is seizing the opportunity to remove the stress of kitchen sink shopping by categorizing sinks based on lifestyles.
“The kitchen sink is the center of this space, a spot we interact with numerous times each day for washing hands, cooking, cleaning and more – which is why it’s so important to choose one that truly works best for each individual’s daily routine,” says Sinit Rin, group category manager, Moen. “After extensive research, we found that consumers don't realize the plethora of choices and innovations in sinks today, creating struggles with making the right style selection. With this expanded product line tailored to suit diverse uses in the kitchen, we aim to empower consumers to make more informed purchases.”
Luxe Chef
Luxe Chef sinks are perfect for those passionate about culinary experiences. This home chef invests in high-performance products that elevate meal preparation while blending convenience, excitement and efficiency into their cooking routines.
• NEW! Luxe Chef Workstation System Sink: Moen workstation system sinks elevate how home chefs and new recipe enthusiasts can simplify kitchen tasks and keep their space tidy and clean. Their space-saving design includes an exclusive under-sink pullout storage bin to keep accessories organized – enhancing any kitchen’s functionality and aesthetic appeal while reinventing the homeowner’s culinary experience. These sinks can be customized by integrating accessories* such as a cutting board, prep bins and lids, drying racks, a colander, and a utensil bin to hold utensils and other household essentials, allowing homeowners to prep, wash, and organize ingredients efficiently.
• Luxe Chef Workstation Stainless Steel Sink: From chopping vegetables to slicing meats, Moen's workstation stainless steel sinks allow food prep to be done directly over the sink to streamline chores and cleanup while maximizing the workspace in the kitchen. The workstation sinks include high-quality accessories, comprised of a cutting board, colander, flexible drying rack and more, so consumers can enjoy a multi-functional workspace to transition between jobs seamlessly.
Host
The Host sinks were created for enthusiastic entertainers whose kitchens are hubs for hosting festive gatherings and dinner parties.
• Host Fireclay Sink: Bringing a versatile, timeless aesthetic to the kitchen, Moen Fireclay sinks are perfect for hosts who love to make a good first impression without sacrificing durability. The sinks are made from 100% eco-friendly and lead-free fireclay, creating a chip-, heat- and stain-resistant surface that stands up to abrasive cleaners. Available as an undermount apron-front single bowl, the deep bowl accommodates many dishes and even large cookware and baking sheets, while the thick and durable material helps minimize sound during use. With its gleaming white glazed finish, this sink will capture more than just water – it’ll grab the undivided attention of family and friends alike.
• Host Granite Sink: Moen’s granite sinks add a unique, natural aesthetic to homeowners’ kitchens. These sinks are versatile enough to coordinate with any kitchen décor and are comprised of strong, eco-friendly, impact-resistant materials that hold up against daily wear and tear. In addition, the granite sinks’ stain-resistant surface avoids cosmetic damage from food and liquids. They’re available as a dual mount or undermount double and single bowls in white and matte black, so homeowners can choose how they want to enhance their space.
Prep
Designed for those who prepare light meals and lead active lifestyles, the Prep sinks offer the essentials that establish a solid foundation rooted in durability, cleanliness and organization.
• Prep Stainless Steel Sink: Made with beautiful and durable stainless steel material, these sinks are easy to clean, leaving behind a sleek and shiny finish. The sinks come in three different stainless steel thicknesses (16-, 18- and 20-gauge) and various platforms to accommodate any preference and budget. Featuring SoundSHIELD™ technology to reduce noise, these sinks excel in handling daily tasks, making them ideal for individuals who enjoy quick meals and live their lives on the go.
Moen simplifies the shopping experience by designing kitchen sinks with a myriad of daily routines in mind, enabling homeowners to choose a sink that seamlessly integrates into their everyday way of life.
For more information about the new Luxe Chef™, Host™ and Prep™ kitchen sinks, visit https://www.moen.com/kitchen/sinks.
###
*Accessories are sold separately from the workstation system sink for personalization and customization.
ABOUT MOEN
Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate how people interact with water daily. In addition, Moen® Commercial offers superior-performing products that can provide lower lifetime costs for today's facilities.
Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands’ other brands include Fiberon® composite decking and railing products; Master Lock®, Yale® residential, August® and Sentry® Safe security products; LARSON® storm doors and windows and Therma-Tru® entry door systems. For more information, please visit www.FBIN.com.
CONTACT
Samantha Eastman or Emily Baker
Falls & Co.
(216) 696-0229
seastman@fallsandco.com
ebaker@fallsandco.com