Press Release

Date Posted:

Moen® Products Elevate Residents’ Every Day Experiences in New Dallas Development, The 23

North Olmsted, Ohio… Those looking for a premium, modern and intelligent residences in the Dallas area need look no further than The 23, new luxury apartment homes in the thriving Victory Park neighborhood. Not only does the building offer the luxury amenities residents are looking for, they offer stylish and innovative Moen® fixtures throughout the property. 

The 23-story mixed-use development, by LMC, a Lennar company, includes 285 apartment homes that provide urban resort-style living for modern professionals and empty nesters alike. The property is the perfect place for those who desire a walkable lifestyle, breathtaking views of the city skyline, first-class amenities, spacious floor plans and premium fixtures. Kitchens throughout the property feature Moen’s Align® spring kitchen faucet, and the bathrooms include the industrial-inspired Gibsonlavatory faucet. Residents in the penthouse suites will have the added benefits of the new U by Moendigital showering system.

“At Moen, we understand residents at The 23 are interested in fixtures that not only provide the upscale, modern design they desire, but the innovation to improve their daily routines,” said Joe Mento, strategic account manager for Moen Multi-Family, Fortune Brands Global Plumbing Group. “These products will not only elevate the experiences of the end user, they’ll also provide increased benefits to the installer and property through efficiency, ease of installation, durability and support.”



U by Moen is a Wi-Fi/cloud-based digital shower that offers mobile connectivity and unmatched personalization, providing users with countless ways to create their ideal showering experience with the sound of their voice through Amazon Alexa, or the push of a button with the U by Moen app on their smartphone and the shower controller.

To utilize the voice activation, users simply ask Alexa to remotely start the shower. Once they have created personalized presets in the U by Moen app, users state the name of the preset or specify a certain water temperature for the shower within the command. Examples include, “Alexa, ask Moen to start preset ‘Morning Shower,’” or, “Alexa, ask Moen to turn on to 103 degrees.” If you’re ready to turn the shower off say, “Alexa, ask Moen to turn off my shower.”

The U by Moen smartphone app gives users the ability to create up to 12 personalized presets, including name, greeting, outlets, temperature, shower timer and notifications. The shower system also integrates water savings elements, as well. With remote activation, users can start their shower from bed and when it’s ready, an alert will be sent to their smartphone. This warm up and pause feature will heat the shower to the desired temperature and pause, holding the setting, until the user is ready to get in. U by Moen also allows users to set timers for the length of the shower, which will keep users on schedule and help control water usage.

To make things easier on the installer, U by Moen shower offers a 30-foot data cable between the digital valve and controller so it can be put wherever is most convenient for the property.

At the sink, the Gibson lavatory faucets feature a sleek, contemporary design and are certified to meet WaterSense® criteria and feature a flow rate of 1.5 gallons per minute (gpm), versus the 2.2 gpm standard, which can provide the property with additional savings on utilities as less water is used.



The Align spring kitchen faucet features an on-trend industrial look and delivers a more convenient kitchen experience every day. Its thoughtfully designed, pulldown hose provides extended reach, as well as a multi-function spray wand that's easy to maneuver, and a hose that retracts effortlessly and docks securely.

Moen’s Power Clean™ technology is included on the faucet to provide 50 percent more spray power versus most of Moen’s pulldown and pullout faucets without the Power Clean technology, all while containing splashing and minimizing mess. Now, users can clean dishes faster while reducing the amount of residual water in and around the sink. Greater force means faster clean-up with less water used.

"Smart-home concepts and innovative apartment features were a primary focus when we developed the blueprint for The 23," said Josh Purkeypile, vice president of operations for LMC. "Forward-thinking brands like Moen, and their tech-savvy faucets, are a natural fit for the cutting-edge lifestyle we're aiming to cultivate. The faucets will add a stylish, contemporary touch to one of Dallas' most smart-home enabled apartment communities."

For more information about Moen, visit or call 1-800-BUY-MOEN (1-800-289-6636).



For more information contact:

Email Address:

Courtney Yerega or Emily Baker

Falls Communications

Phone: 1-216-696-0229

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